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Nov 28, 2020

The London Times - The obesity crisis: Michelin-starred Michel Roux and Bake Off’s Ruby Bhogal put a revolutionary new sugar

Scientists appear to have cracked the great public health challenge of their generation: an effective vaccine for Covid-19. But what if a cure were developed for something just as deadly as the virus: sugar?

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Nov 19, 2020

TIME Magazine - The 100 Best Inventions of 2020

What if your baked goods, chocolates and candy could taste just as sweet while containing a lot less sugar?

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Nov 15, 2020

GeekTime - Israeli company "hacks" sugar and the results are oh-so sweet

Israeli foodtech startup DouxMatok, which is a combination of the words for soft and sweet in French and Hebrew, has developed a sort of alternative sugar called “Incredo Sugar”, which aims to combat global obesity.

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Nov 9, 2020

Israel21c- 5 sweet innovations that can save us from sugar overload

The crazy amount of sugar in Western diets leads to obesity and diabetes and increases risk of severe Covid-19. Here are brilliant alternatives.

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Sep 28, 2020

The New Yorker- The Race to Redesign Sugar

Forget artificial sweeteners. Researchers are now developing new forms of real sugar, to deliver sweetness with fewer calories. But tricking our biology is no easy feat.

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Jul 16, 2020

Confectionerynews.com – Douxmatok making Sugar sweeter and smarter

The sugar industry is continuing to search for solutions to multiple growth challenges including the increased use of artificial sweeteners and a consumer focus on low or sugar-free products.

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Jul 8, 2020

NoCamels- Douxmatok’s revolutionary sugar is here to change the game

Sugarcane growing from flower pots; chocolates, cookies, and biscuits lining every shelf and open surface; sacks of sugar laying stacked in storage rooms.

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Jul 1, 2020

Estella experience incredo sugar

Incredo Sugar will change the way we bake and it will change the world as well

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Mar 2, 2020

FastCompany- The Mad Scientists who engineered Healthier Sugar that actually tastes good

It’s only taken this startup 60 years — and it’s tackling salt next

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