Partner with us

We're teaming up with diverse sweet snack manufacturers, food service providers, fresh bakeries, chefs, and chocolatiers to give consumers healthier, more nutritious product choices without compromising taste and texture.

Join our mission

If you’re looking to make an impact and believe in reducing sugar intake with healthier, deliciously satisfying goods, we are here to help you achieve that. Our team offers an end-to-end solution to support your reformulation needs and requirements. We’re on a mission to make sugar better. If that aligns with your mission too, join our community.

Join the Community

As a chef mesmerized by the power of flavor and the experience of taste, I was thrilled that Incredo Sugar proved to be an ingredient that delivered on both. As I began testing recipes and concepting a new cookie, it became clear to me that an ingredient like Incredo has the ability to change how we think about and use sugar forever – for the better.

Incredo® Sugar is a game changer when it comes to curbing overconsumption of sugar. Its sugar reduction solution can reduce added sugar without sacrificing taste, which frees up room to add back beneficial nutrients into a variety of foods. As both a mom who needs to feed a growing family of five, and a dietitian always on the hunt for healthy and balanced food recommendations, I’m so excited that consumers now can continue to eat what they love while improving their health at the same time.

Erin Palinski-Wade
Registered Dietitian,
Nutrition & Diabetes Expert
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At Maison Kayser, we have always strived to create both delicious and creative products. We hold traditions close, but are always looking to surprise our customers with delicious new creations. For one of our seasonal favorites – a Hanukkah donut – we worked with Incredo® Sugar to create a mouthwatering pistachio filling that had half the amount of sugar. We were so impressed. The filling is more delicious than any we had tasted. It really is incredible!

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Yoan Smadja
Maison Kayser Israel - CEO 
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When I use Incredo® Sugar, technically I work exactly like I work with traditional sugar, but I can use much less. I know I’m not compromising the taste nor the health! Incredo® sugar will change how we bake, and it will change the world as well.

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Estella M. Belfer
Pastry Chef and Chocolatier
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We were early advocates of Incredo® Sugar’s innovative solution and we saw the possibilities from the day we were invited behind the curtain and into their lab to discover, learn, and experiment with small quantities of sugar. We’re thrilled to now be launching chocolate chip biscuits made with Incredo Sugar, with only 10g of sugar per 100g and no artificial sweeteners. A sweet step for the future of food, a sweeter step for mankind. 

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Roy Wolf
VP Matzot Aviv
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Our mission as bakers is to share with the world that it is possible to have healthy and nutritious baked goods that are also delicious. Incredo® Sugar allows us to do just that. We are excited to continue expanding our partnership with Incredo® Sugar and explore innovative ways to serve our customers better-for-you products.

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DVG Vegan Cookies
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Incredo® Sugar enables not only a healthier option for our consumers, but it enhances the flavor of our baked goods. Our vegan chocolate chip cookie made with Incredo® Sugar has inspired us to test more new and exciting flavors, in an effort to provide sweets that instill happiness and reduce the global sugar footprint at the same time.

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Moshe Ahuvi,
CEO and Founder
Piece of Cake Bakery 
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